2019 \ Digital Brand Activation
Nissan \ Intelligent Playground
As part of Nissan’s Intelligent Playground brand activation, I developed an immersive, movement-based digital experience in collaboration with studio Optimist and V.I. Agency. The installation utilized a large-scale LED environment that responded in real-time to the audience's physical movements.
I designed and programmed the interactive activation that turned the space into a responsive, body-tracked playground. My focus was on creating intuitive interactions - ensuring the tech felt like a natural extension of the user, making it instantly accessible while maintaining the futuristic brand aesthetic.
AGDA awards finalist 2020 (Motion, Live, Experiential)