Interactive Billboards \ Melbourne Spring Fashion Week

Developed in collaboration with Visual Playground, I led the interactive design and development for this augmented reality experience for Melbourne Spring Fashion Week. The project transformed high-traffic digital signage into a series of playful, responsive mirrors that engaged the public in real-time.

By bridging broadcast-scale hardware with live camera tracking, we transformed traditional billboards into a participatory event, creating a sense of shared play across the festival’s key locations.

Produced by Melissa Benavides, Creative Direction by Patrick Taylor. Technical support by MediaTec