Green Square - Display Gallery\ Mirvac

Produced for Binyan Studios with A/V support from Be Productions, Sensory Pixel developed a series of innovative digital experiences and interactive touchpoints throughout Mirvac’s Green Square display suite in Sydney, designed to engage visitors in a dynamic and immersive environment.

Upon entering, visitors encounter a playful ‘digital avatar’ foyer artwork that transforms them into large-scale digital avatars. An immersive projection room offers a deeper level of engagement, where the experience is activated by user interaction with a light cube sculpture. This sculpture triggers projections that respond to movement, creating an ever-evolving visual experience that surrounds the user. Throughout the space, various motion-sensor-activated touch surfaces allow users to physically explore and interact with apartment finishes, such as textures, materials, and color schemes.

Together, these elements combine to create a seamless and interactive journey, blending art, technology, and design to enhance the visitor experience and provide an innovative way for potential buyers to explore the Green Square development.

Muse Awards 2021, Platinum Winner (Experiential & Immersive)